ABOUT AW COFFEE

Rooted in Heritage. Crafted with Passion. Shared with the World.

AW Coffee Heritage
AW Coffee Passion

In Kaffa, the birthplace of coffee, it's more than a beverage — it's a way of life. Coffee runs through our culture, our land, and our history. From this fertile, high-altitude region where Arabica first took root, our story began — one of passion, perseverance, and pride.

Our founder, Asmamaw W/M, envisioned sharing Kaffa's authentic flavor with the world. What started as a dream soon became reality when we planted our first forest coffee farm, Tuga Farm, in Bitta Woreda. Guided by generations of tradition and a commitment to sustainable, organic methods, we cultivated coffee that reflects both heritage and heart.

Over the years, our journey has been defined by growth and resilience. We began by supplying coffee through ECX and vertical integration, gaining invaluable experience and trust. Through dedication and consistent quality, we reached a new milestone — exporting directly to the U.S. and European markets, bringing the true taste of Kaffa to global coffee lovers.

Of course, no journey is without challenges. From securing fertile farms to building skilled teams, every step tested our resolve. But our unwavering belief in quality and our deep connection to the land carried us through.

Today, we stand as a proud representation of Kaffa's legacy — combining tradition with innovation to produce coffee that is rich, authentic, and full of life. Every bean we harvest tells a story — of roots, resilience, and the timeless spirit of Kaffa.

GLOBAL REACH

From Kaffa to the World

Currently exporting to the USA, with strategic expansion into Asia, Middle East, and South America

world map

Our Mission

is To cultivate, craft, and share exceptional Arabica coffee from Kaffa — while empowering local farmers, preserving heritage, and delivering world-class quality with every bean.

AW Coffee Mission

Our Team

Asmamaw Woldemariam — CEO & General Manager

Leads AW Coffee with vision, passion, and deep commitment to Kaffa's coffee legacy.

Abel Asmamaw — Export Manager

Ensures smooth global operations, quality export standards, and strong partner relationships.